Interview with Alexandra Oliveira

Alexandra Oliveira, creative director of Pé de Chumbo, orients her team of 20 ladies in a collective exercise of searching for and understanding innovative and non-industrial ways of creating original textures.

The Potential Value of Pé de Chumbo given the Trademark Law Limitations

How can a young label of unique and exclusive designs, such as the brand Pé de Chumbo, which is not supported by any powerful economic group, affirm its distinctiveness so as to create a strong trademark?